Black and Blue or White and Gold? How Your Brain Sees 'the Dress' Business Insider Look closely the highlighted sections of these dresses are the same colour The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Joie Lookbook Blue Illusion Cannes 9 Drawer Dresser Coastal Blue Coastal Furniture Coastal Bleu