Is the dress blue black or white gold? Body Worlds Amsterdam In 2015, a photograph of a dress went viral, dividing viewers over whether its colors were blue and black or white and gold. This optical illusion highlighted differences in human color perception McQueen Sculpted Denim Dress in Blue Lyst The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example The Dress: The Most Important Meme in the History of the Web