The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example The dress is black & blue, but here's why you can't tell TJ Kelly Remember The Dress? The viral blue and black dress was seen as white and gold by thousands of people. As it turns out, the photo that broke the internet 10 years ago Origin of White Gold or Black Blue Dress Business Insider Little Black Dress: The Evolution of a Timeless Fashion Staple Vogue College of Fashion