Marlboro maker buys e cig company NJOY, exits investment in Juul Njoy Vape Vs Juul NJOY Vapes Altria in talks to buy vaping startup NJOY for at least $2.75 billion, divest its stake in Juul Fox Business FDA: Once Dominant E Cig Brand Juul Must Exit U.S. Market Meet the Juul killerthe NJOY ACE. I've only had it for 20 minutes, but as of now, I like it much better than juul. Hits better and much better flavor choices.. anybody