South Bay History: This is how Mattel's founders, Elliot and Ruth Handler, created a toy empire Daily Breeze Ruth Handler: The woman who went against market norms and male advice to create Barbie Barbie and Hot Wheels, two iconic toys, were created by Mattel co founders Ruth and Elliot Handler. Ruth launched Barbie in 1959, revolutionizing dolls, while Elliot introduced Hot Wheels in 1968, bringing miniature Mateo Vibrating Cock Ring Couple Sex Toy Honey Play Box Meet the American who brought Barbie to life, Ruth Handler, fierce testament to girl power Fox News